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A Receipe for a Successful CRM Implementation:
With extensive experience of CRM from a strategic, implementation, and operation standpoint; Phil Rowlinson provides some insights into implementation aspects that have proved to enhance the success of a CRM implementation:
- Align project goals with your company’s strategic objectives
- Expect and plan for significant change: change management is critical
- Data cleanliness and migration
- Establish critical success factors, measurement systems and ROI
- Plan a progressive implementation
- Build value for the users: achieve buy-in
- Educate, Engage: Change the culture
- Plan for continuous Education
Full Article
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